The digital workplace is set to be disrupted by virtual and augmented reality. Businesses are transforming the way they interact with customers, potential customers, and even their employees with the help of augmented reality and virtual reality experiences. Across the board, businesses are leveraging AR and VR to boost productivity, test new ideas, and train their employees.
Many observers believe that it will take between three and five years for the full impact to be felt, not immediately, content writing services but in the medium term. Despite this, a number of industries are already utilizing the technology to increase productivity and promote content creation.
Among the many industry sectors that have developed quality, VR training content is retail, real estate, the military, and healthcare. These training tend to focus on highly specific use cases. However, the idea of using these visual communication technologies can be daunting. Will they benefit your business? Will they be worth the investment? Also, what’s the best way to use them?
Ways to use AR and VR:
- Developing new products.
What if you could design your own car? Numerous factors come into play: You want to achieve style and innovation without sacrificing functionality. This can be accomplished with AR or VR, allowing you to preview the various features of the car before actually building it. In fact, content writing company the automotive industry already uses AR for exactly this purpose. It is not necessary to design cars to see the advantages here. You can visualize and test any new product which is expensive to demo with AR or VR before you commit to it.
- Finding the right product for consumers.
When you shop online, you don’t know how your shirt will fit, or whether your kitchen will fit that hutch. This uncertainty prevents consumers from purchasing. This problem is being addressed by businesses. AR allows you to try on clothing, glasses, jewelry, and more by overlaying them over your own image. This can be done online or with your smart phone camera. To ensure that a new couch is a right size for your living room, you can test it out in your den.
These technologies are great for online sales, but brick-and-mortar stores can also benefit from them. MAC cosmetic stores are getting AR mirrors that overlay different makeup styles and looks onto a customer’s face. This is a quicker, easier way to try out a dramatic transformation — without needing to use the tester lipstick.
- Enhancing efficiency.
It can be extremely helpful to identify efficiency improvements within your business operations by using AR and VR. For example, car manufacturers use AR to determine how efficient their manufacturing processes are. Furthermore, they’re empowered to improve the safety and durability of their vehicles at the same time. VR can help companies that feel their processes are causing them to slow down to imagine and test new scenarios, processes, and workflows. It is more likely to find an efficient solution if you can test many different scenarios.
- Promoting your business.
Consumer engagement with branded AR experiences has been hugely successful thanks to games such as Pokémon GO. Many businesses were able to promote themselves as real-world Pokémon stops. While some businesses provided discounts and coupons, others were simply thrilled to see new customers come through their doors.
There are other games out there besides Pokémon GO. Many businesses are even creating their own interactive games or scavenger hunts in order to drive new interactions. As consumers content writing agency play their preferred video games, advertisers are using AR and VR to advertise to them. In 2017, $12.8 billion was spent on AR advertising.
Using AR is a great way of reaching people in your neighborhood or across town if you have a brick-and-mortar location.
- Employee training.
A staggering 40 percent of employees who receive subpar training leave their jobs within a year. Thus, training is directly linked to employee success and retention.
VR and AR can make a difference. Let us say, for example, that you have a manufacturing operation where one mistake could result in a shutdown or even injury to employees. If you let your employees practice new skills electronically before they use them in the real world, you’ll save both time and money, and they’ll have a better experience.
The use of augmented reality can help enhance the retention of pertinent information as well as speed up progress. A technician used smart glasses from Skylight to help wire a wind turbine in one test case. Despite never having used the smart glasses before, he was able to complete the job 34 percent faster because he didn’t have to look back and forth from the paper manual to the machine.
The next step is to discover what AR and VR can do for your business if one of these five uses feels like it would be a good fit for it.